Full breakfast, lazy breakfast, continental breakfast, slice of toast? One thing each of these has in common is that they are eaten in the morning, normally, and can set you up for the day ahead. We have all been told that breakfast is the most important meal of the day, and however we choose to fill our tummies, after hours of sleep, we know that it’s important.
And yet, 1 in 7 children in the UK miss out on the meal entirely. Whether through parental neglect or simply lack of money, 2.4 children in every class in England and Wales lose an hour of decent learning time a day due to hunger. Every parent knows that a hungry child is a grumpy child, and you don’t have to be a genius to know that a rumbly tummy doesn’t make for a good learning environment as concentration is lower when your blood sugar is lower.
While the definition of healthy varies from person to person, I love the fact that they are trying to reach out to those children who need it with their “Breakfast for Better Days” campaign, making sure they are getting ‘something’. Basically, when you buy a box of cereal, you’re giving a bowl to a child who may otherwise have gone without.
New research from Kellogg’s and the Centre for Economics and Business Research (CEBR) has found that people in the UK are spending more on food, but eating less, with the average food bill set to increase by £357 by the end of 2017. To those of us already struggling to feed our families healthy meals on already stretched budgets, this will come as no surprise.
If you’re wondering how Kellogg’s will be giving out these meals, 15 million of the breakfasts and snacks will be distributed in the UK in the form of grants to school breakfast clubs, breakfast programmes and food donations to food banks such as those run by the Trussell Trust.
Click on the video below for more information.
This post has been sponsored by Kellogg’s, but all thoughts are my own